1993
9 December – TDG’s relationship with Asiana comes to
life with the signing of an agreement to make Transnational Air Service
Corporation (TASC), a TDG member company, the General Sales Agent (GSA)
for passenger sales for Asiana Airlines.
1994
17 May – Asiana Airlines opens its office at the
I-Care Bldg., Legaspi Village, Makati.
26 May – “The Jewel of Asia” makes its inaugural
flight to Manila. Asiana Airlines schedules 3 flights weekly between
Manila and Seoul.
12 July – Asiana Airlines receives its ISO 9002
certification.
1995
15 February – The Kumho Asiana String Quartet holds a
concert at the Francisco Santiago Hall, PCIBank Bldg., Makati.
August – Asiana Airlines hires its first batch of
Filipina flight attendants. Ten young ladies make up the group.
1996
May – A second batch of five Filipina flight
attendants is hired.
November – Asiana Airlines and the Korea National
Tourism Organization tie up for the Korea Shopping Travel Mart at the
Manila Diamond Hotel. The activity is supported by tour operators from
Korea.
1997
February – A Korea Welcome Tour is launched with a
consortium of eight travel agents.
October – Asiana Magic Miles, a frequent flyer
program for children is launched in Manila, on tie-up with McDonald’s.
1998
June – Mr. Yong Ki Hong (Asiana Airlines Regional
Manager) is reassigned. Mr. You Jung Park is assigned to Manila.
1999
February – Asiana Airlines sponsors “Reminiscing 1,”
a concert of Stephen Bishop, David Pomeranz and Michael Johnson at the
Folk Arts Theater.
March to August – Asiana ties up with Citibank to
offer promotional fares to the United States.
May – the “Circus Band Reunion Street Party” at
Adriatico St., Manila is sponsored by the airline.
November – Sam Koo Park, President and CEO of Asiana
Airlines, along with other guests from the airline’s head office, visit
Manila.
December – An outreach program is organized at Alay
ng Puso, a project of the Missionaries of Charity.
2000
January – The renovated office a De la Rosa St.,
Makati is blessed.
March – Asiana organizes a “Night of Stars” for its
top travel agents at the Manila Diamond Hotel.
May – Asiana and Citibank tie up again to offer
promotional fares to the United States.
May – Atty. Arthur P. Tugade, President and COO of
TDG, and Mr. Sang Woo Noh, Senior Manager of Asiana Airlines, delegated
by Mr. Sam Koo Park (Asiana Airlines CEO), sign an agreement forming
Asiana Philippines GSA, Inc., a joint venture between the Kumho Group of
Korea and TDG. The new equity partnership is tasked with developing both
passenger and cargo markets and to become a vehicle for tapping other
tourism and airline-related opportunities.
June – Mr. J. Roberto Delgado, Chairman and CEO of
TDG, and Mr. Jae Il Kim, Managing Director for Cargo of Asiana Airlines,
sign the agreement formalizing Asiana Philippines GSA’s appointment as
Asiana’s cargo GSA.
July – Official start of the operations of Asiana
Phils. GSA, Inc., a joint venture between the Kumho Group of Korea and
TDG.
July – Asiana is the featured airline in the 4th
Annual General Membership Meeting of the Network of Independent Travel
Agencies (NITAS).
August – Asiana Phils. GSA, Inc. receives its ISO
9002 certification.
2001
January – A third batch of 14 Filipina flight
attendants is hired.
February – Asiana sponsors “Reminiscing 3,” a concert
featuring Patti Austin.
March – Asiana Phils. GSA, Inc. and American
Express-Adventure International Tours, Inc. join the Travel Tour Expo
2001. Asiana brings in first class seats and gets flight attendants to
serve food and to give a feel of the airline’s in-flight service.
September – the 5th General Membership Meeting of
NITAS at the Dusit Hotel is sponsored by Asiana.
December – the airline’s annual Christmas party with
its top travel agents is held in Barangay 201 Day Care Center, Kalayaan,
Pasay City.
2002
February – Asiana, in cooperation with the Korea
National Tourism Organization, joins Travel Tour Expo 2002.
April – Mr. Sam Koo Park, Vice Chairman of Asiana
Airlines, visits Manila.
May – A fourth batch of 15 Filipina flight attendants
is hired.
The Lighthouse, September 2002, No. 65 Table of
Contents
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1999-2000 Transnational Diversified Group. All Rights Reserved.